NEW: MASH POTS

The inspiration for the Mash Pot range was to add value to our existing market-leading brand of vegetable accompaniments and to move away from the restrictions of mainly dinner-related products and to offer variety in the much larger lunch-time/in-between meal-time snack market-sector. We have been delighted by the enthusiastic and positive feedback that we have received from our product sampling sessions in Ireland and we are confident that our new range offers significant sales potential within the convenience retail sector and will be suitable for even the smallest stores with limited chilled shelf space.

The Mash Pot range consists of the following five variants, all 225g in weight – providing a generous snack/ready-meal for one: 1. Mashed Potato with Crispy Bacon Bits

2. Cheese & Onion Mash with Crispy Bacon Bits

3. Mashed Potato, Carrot and Parsnip with Crispy Bacon Bits

4. Colcannon* with Crispy Bacon Bits (* Mashed Potato+Savoy Cabbage+onion)

5. Mashed Potato and Swede* with Crispy Bacon Bits (*marketed as Turnip in Ireland and Scotland)

The pots can be microwave or oven heated - just 2&1/2 or 20 minutes respectively - and contain a small plastic fork in each pot.

With calorific values ranging from 80 - 116 Calories/100g, and low fat and low saturate levels in all except the Cheese&Onion (medium) - our MashPots offer a significantly healthier and more filling alternative to the existing choice of sandwiches, rolls, wraps and microwave burgers, subs and panini's. More importantly, they are delicious and offer a welcome alternative for those SOS (Sick of Sandwiches/Saturates!). Our award-winning, steam-cooked and gently mashed root vegetables are well proven in the veg. accompaniment retail sector - The added 'bacon bits' provide the ultimate marriage of convenience' and provide a launch pad into the much broader and exciting world of hot snack foods. Hence our strap-lines: 'Healthy, Handy, Honest and Hot' and 'It's Good Food - Fast' The new range is targeted primarily at working adults who are looking for an alternative to the normal lunch-time snack of sandwiches, rolls & soup. We believe that a hot Mash Pot provides a perfect solution. The fact that our products are significantly healthier than even most low-cal sandwiches, is an added bonus. Our secondary target is 16-24 year old males and females e.g. students.